Storytelling YOUR COMPANY WHY.
Scale your company through driving the company why into your enterprise.
Scale your company through driving the company why into your enterprise.
Planning your 2024 Executive Retreat?
Anchor your team and your enterprise in your company why to ensure your strategy plans will be met and exceeded.
2023 ER Companies, your discount for follow-on services expires one year after the retreat. Follow up here.
Advisor to Xona Space Systems, bringing positioning, navigation and timing to safe autonomy through a low earth orbit satellite constellation.
Advisor to New Vista Capital, a collection of global leaders providing strategic services and access to capital for aerospace and US national security companies.
Director of the Startup Space Competition at the 2024 Satellite Show in Washington D.C. on March 19, 2024.
2024 Competitors: SpAIce Tech, Arkisys, Pale Blue, In Orbit Aerospace, Share My Space, TrustPoint, Little Place Labs, UNIO Enterprise, PlaneWave, Obruta Space Solutions
Rafferty Jackson knows that companies built on a fundamental purpose, the company why, are more likely to scale and succeed, creating better jobs and better products. Helping startups and later stage companies identify, capture, and drive the company why into the enterprise is now her why. Rafferty helps founders, leaders, and investors tell complex deep tech stories to broader non-technical audiences through universal storytelling techniques modified for business pitch and communications formats, all premised on the moral of the story, the "why" of the enterprise. Rafferty also uses her many years of top tier operational experience, like growing and selling Beats by Dr. Dre to Apple for $3B, to guide high growth companies as a Board Member or Advisor.
The purpose of a business pitch is to convey the moral of your story, the company why, to the audience so they can retell the story. The First Principles Pitch captures the indisputable truth of your business and then uses universal storytelling techniques to ensure the audience will be able to retell your story. With only a 5 minute pitch and an 8 slide pitch deck, your idea will transfer to your audience.
Startup Space Competition is set for March 19, 2024, from 11am-noon and 1pm-2pm. Meet the 2024 Competitors: UNIO Enterprise, PlaneWave Instruments, Arkisys, SpAIce Tech, In Orbit Aerospace, Pale Blue, Little Place Labs, Aldoria (formerly Share My Space), TrustPoint, and Obruta Space.
Pitch Practice for the 2024 Startup Space Competition at SATELLITE 2024 is set and I can't wait to meet Spaice, Arkisys, Pale Blue, In Orbit, Aldoria (formerly Share My Space), TrustPoint, Little Place Labs, UNIO Enterprise, PlaneWave, and Obruta Space Solutions.
What a show! We had thousands of visitors at our booth and we loved watching autonomy engineers struggling with LIDAR and variable lighting watch our product demos with their mouths agape. Thank you Jiangxuan Chen for making Opteran shine with the live demo in our booth. Natural Intelligence is solving hard problems and changing the autonomy software landscape.
Presenting and meeting with this year's epic cohort: Phase Four, Dawn Aerospace, Lexset, Magdrive, TRL11, and HEO. The Hyperspace Challenge was created in 2018 by the US Air Force Research Laboratory and CNM Ingenuity, an economic development arm of the Central New Mexico Community College.
Loved meeting and presenting to the 2023 cohort on how to tell their complex story to non-technical audiences. Lead mentor to Little Place Labs and Locus Lock.
What a night! On June 15, 2023 in London, we celebrated women in technology and their allies at the Women in Tech Employers Awards 2023. It is fair to say the Opteran team were shocked to receive a Highly Commended Award and have never been happier to come in second place to the amazing Dr. Shirley Cavin at Leidos. There may be only 40 at Opteran, but we are trying hard to build a safe, purpose driven organization. Photo from left to right: Dr. Alex Cope, Dr. Alex Formstone, Cara Williamson, Rafferty Jackson, Grace Garry, Anthony Bradley, Charlie Rance, and Dr. James Marshall.
H4X Labs, in collaboration with NASA, hosted this in person Los Angeles event to build up the startup ecosystem connections, knowledge, and resources centered around low earth orbit (LEO) economics.
Rafferty presented on the science and art of business storytelling, purpose as the foundation of the story, and how to get your technical founder story out to the broader non-technical audience.
View presentation here.
Representing investors and early-stage startups, Rafferty joined the SpaceWERX Tactically Responsive Space (TacRS) Challenge to generate cutting-edge ideas and state-of-the-art capabilities that will enable the United States Space Force (USSF) to more rapidly and flexibly respond to emerging on-orbit threats by 2026.
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